Monday, June 15, 2015

Download PDF Organizational Rhetoric: Situations and Strategies



An unprecedented text explains how to analyze the role of rhetoric in organizationsIntegrating rhetorical theories and methods with principles of organizational communication, this pioneering text provides students with a step-by-step method for analyzing and critiquing examples of organizational rhetoric. The first half of the book offers an accessible introduction to rhetorical research, theory, and criticism and equips students for analyzing the messages of organizations in a variety of conte...


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