Sunday, January 17, 2016

Download PDF Persuasive Communication, Second Edition



This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and grad...


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Download link for Persuasive Communication, Second Edition by James B. Stiff, Paul A. Mongeau :




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