Thursday, December 17, 2015

Free Ebook Integrated Strategic Communication: Influencing and Changing Public Opinion and Behavior



Integrated Strategic Communication (ISC) is a primer on how to influence and win the support of key constituencies and, when required, change public policy vital to an organization’s success. It presents a 10-step model for organizing and integrating communication strategies in support of strategic initiatives. This field-tested integrated strategic communication model is the result of the author’s 40 years practicing and teaching public relations and marketing communications. It also draws...


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