Free PDF Advertising to Children: New Directions, New Media

This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television...

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The Gamification of Advertising: Analysis and Research ...
The study presents a framework for the analysis of advertising in digital games. It reviews literature on in-game advertising, advergames and advertising in social ...

Advertising : School of Journalism & Mass Communication ...
School of Journalism & Mass Communication 601 University Dr. | Old Main 102 San Marcos, TX 78666 512.245.2656 jmc@txstate.edu

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