Download PDF Media Selling: Television, Print, Internet, Radio

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media
Addresses the unprecedented consolidation and s...

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Issues with definition. In the late 20th century, mass media could be classified into eight mass media industries: books, the Internet, magazines, movies, newspapers ...

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