Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practi...
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Marketing Communication Objectives - Definition of Marcomm ...
(Update: There is an updated article on the marketing communication objectives that include a more detailed explanation and examples. After reading this posting, I ...
(Update: There is an updated article on the marketing communication objectives that include a more detailed explanation and examples. After reading this posting, I ...
INTEGRATED MARKETING COMMUNICATION (IMC) | TeamKuhner
Written by Krishan Kant and Posted in Articlesbase: Jan 13, 2011. Integrated Marketing Communications is a term used to describe a holistic approach to marketing ...
Written by Krishan Kant and Posted in Articlesbase: Jan 13, 2011. Integrated Marketing Communications is a term used to describe a holistic approach to marketing ...
Marketing Communication - strategy, organization, levels ...
For marketing communication to be successful, however, sound management decisions must be made in the other three areas of the marketing mix: the product ...
For marketing communication to be successful, however, sound management decisions must be made in the other three areas of the marketing mix: the product ...
Integrated marketing communications project by Aftab syed
Integrated marketing communications project by Aftab syed 1. A PROJECT ON A REPORT ON INTEGRETED MARKETING COMMUNICATION WITH SPECIAL REFRENCE TO MARKETING.
Integrated marketing communications project by Aftab syed 1. A PROJECT ON A REPORT ON INTEGRETED MARKETING COMMUNICATION WITH SPECIAL REFRENCE TO MARKETING.
Joe's AdBlog: Sample Marketing Plan | IMC | Integrated ...
Below is a sample marketing plan (also known as integrated marketing communications plan). It's not the best sample marketing plan (or business plan) in the world ...
Below is a sample marketing plan (also known as integrated marketing communications plan). It's not the best sample marketing plan (or business plan) in the world ...
The Power of Integrated Marketing Campaigns - SlideShare
The Power of Integrated Marketing Campaigns: How consumer product goods, consumer retail, hospitality and quick service restaurant companies use integrated ...
The Power of Integrated Marketing Campaigns: How consumer product goods, consumer retail, hospitality and quick service restaurant companies use integrated ...
An examination of integrated marketing communication in US ...
Top DEFINITIONS AND CLARIFICATIONS Integrated marketing communication ‘Since IMC extends beyond traditional media and marketing tools and involves processes that ...
Top DEFINITIONS AND CLARIFICATIONS Integrated marketing communication ‘Since IMC extends beyond traditional media and marketing tools and involves processes that ...
Five Fundamentals of Integrated Marketing | ClickZ
Why integrated marketing is more than a multichannel play. A top exec from an online marketing services company recently asked me if I had any great ...
Why integrated marketing is more than a multichannel play. A top exec from an online marketing services company recently asked me if I had any great ...
Marketing strategy - Marketing-made-
How to create a promotional strategy ... Promotion is one of the key elements of the marketing mix, and deals with any one or two-way communication that takes place ...
How to create a promotional strategy ... Promotion is one of the key elements of the marketing mix, and deals with any one or two-way communication that takes place ...
PR & IMC - University of Colorado Boulder
Public Relations Quarterly, Fall, 1994, 38-44. PR and IMC: The Benefits of Integration. Public relations....integration....marketing.....advertising.....How do these ...
Public Relations Quarterly, Fall, 1994, 38-44. PR and IMC: The Benefits of Integration. Public relations....integration....marketing.....advertising.....How do these ...
Download link for Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Robyn Blakeman :
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