Friday, July 31, 2015

Free Ebook Advertising's War on Terrorism: The Story of the U.S. State Department's Shared Values Initiative



Did the Bush Administration Err In Shutting Down “Brand America” Ad Campaign? The Bush Administration missed an opportunity to improve America’s image in the Arab and Muslim world when it shut down the controversial 2002 “Brand America” public diplomacy television advertising campaign, according to a new book written by two U.S. advertising professors. Contrary to reports from the news media and from government at the time, the Shared Values Initiative (SVI)—the official name for the...


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