In 1983, Reese’s Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team—and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers.Michael Jacobson, founder of the Washington, D.C.–based watchdog group, Center for the Study of Commercialism (CSC), and Laurie Ann Mazur have produced the book on marketing mania in the United...
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Download link for Marketing Madness: A Survival Guide For A Consumer Society (Critical Studies in Communication & in Cultural Industries) by Michael Jacobson, Laurie Mazur, Ron Collins :
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