Download Now Spreadable Media: Creating Value and Meaning in a Networked Culture (Postmillennial Pop)

Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks, some approved, many unauthorized. Stickiness has been the measure of success in the broadcas...

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Spreadable Media | Creating Value and Meaning in a ...
Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution ...

Spreadable Media
We were excited to see Spreadable Media cited in a range of interesting academic studies and contemplative pieces of late about the nature of audience research ...

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Spreadable Media: Creating Value and Meaning in a Networked Culture (Postmillennial Pop)

Confronting the Challenges of Participatory Culture: Media ...
Confronting the Challenges of Participatory Culture: Media Education for the 21st Century (Part One)

The Social Life of Information (0000875847625 ...
If you would like proof of the authors' thesis in the Social Life of Information, all you have to do is read all the reviews for the book. Take a moment and do that ...

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