Get Ebook Media Management: A Casebook Approach (Routledge Communication Series)

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios...

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Crisis Communications: A Casebook Approach (Routledge ...
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to ...

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[select underlined text for table of contents and image of book cover] B13. Rice, R.E. & Atkin, C.K. (Eds.) (2013). Public communication campaigns (4th. ed.).

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Download link for Media Management: A Casebook Approach (Routledge Communication Series) by George Sylvie, Jan Wicks LeBlanc, C. Ann Hollifield, Stephen Lacy, Ardyth Sohn Broadrick :