Thursday, March 17, 2016

Download PDF It's Not Just PR: Public Relations in Society



In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.
Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the...


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