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The behind-the-scenes story of how admen and sponsors helped shape broadcasting into a popular commercial entertainment medium.
During the "golden age" of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced "Kraft Music Hall" for Kraft;...

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A Word from Our Sponsor: Admen, Advertising, and the ...
A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio (9780823253715): Cynthia B. Meyers: Books

A Word From Our Sponsor: Admen, Advertising, and the ...
A Word from Our Sponsor Admen, Advertising, and the Golden Age of Radio Cynthia B. Meyers. A Fordham University Press Publication. Addresses an unexamined aspect of ...

A Word from Our Sponsor - Fordham University Press
Admen, Advertising, and the Golden Age of Radio Cynthia B. Meyers ISBN: 9780823253715 Paperback Fordham University Press 6 x 9 288 ...

A Word from Our Sponsor: Admen, Advertising, and the ...
A Word from Our Sponsor: Admen, Advertising, and ... A Word from Our Sponsor revises traditional historical accounts of the “golden age” of radio by revealing the ...

A Word from Our Sponsor: Admen, Advertising, and the ...
A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia B Meyers starting at . A Word from Our Sponsor: Admen, Advertising, and the Golden ...

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Admen, Advertising, and the Golden Age of Radio Cynthia B. Meyers ISBN: 9780823253708 Hardcover Fordham University Press 6 x 9 288 ...

A word from our sponsor : admen, advertising, and the ...
Získejte to z knihovny! A word from our sponsor : admen, advertising, and the golden age of radio. [Cynthia B Meyers]

A Word from Our Sponsor - muse.jhu.edu
GXki`Z`X BfccXe[i n`k_ Af_e FËJlcc`mXe Fordham University Press | New York 2014 A Word from Our Sponsor Admen, Advertising, and the Golden Age of Radio

A Word from Our Sponsor. Bookmark and Share. Admen ...
A Word from Our Sponsor. Bookmark and Share. Admen, Advertising, and the Golden Age of Radio Cynthia B. Meyers (Review)

Radio Recall - MWOTRC
This story was published in Radio Recall, ... ADMEN, ADVERTISING AND THE GOLDEN AGE OF RADIO ... A WORD FROM OUR SPONSOR aims to challenge the general perception that ...

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