Get Ebook Managing Electronic Media: Making, Marketing, and Moving Digital Content

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, market...

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Managing Electronic Media: Making, Marketing, ... but then Managing Electronic Media ... Conlon continues to supervise the company’s new media licensing and ...

Managing Electronic Media: Making, Marketing, and Moving ...
Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations ... Making, Marketing, and Moving Digital ...

Managing Electronic Media - Elsevier Store
Managing Electronic Media Making, Marketing, and Moving Digital Content Joan Van Tassel Lisa Poe-Howfi eld AMSTERDAM • BOSTON • HEIDELBERG • LONDON

Managing Electronic Media - ScienceDirect
Managing Electronic Media Making, Marketing, and Moving Digital Content. Author(s): Joan Van Tassel and Lisa Poe-Howfield ISBN: 978-0-240-81020-1 Publisher's Note ...

9780240810201: Managing Electronic Media: Making ...
Managing Electronic Media: Making, Marketing, ... Managing Electronic Media: Making, Marketing, and Moving Digital Content Van Tassel, Joan ...

Managing electronic media | Joan Van Tassel - Academia.edu
Managing Electronic Media Making, Marketing, and Moving Digital Content Joan Van Tassel and Lisa Poe-Howfield INTRODUCTION AND ACKNOWLEDGMENTS ...

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Managing Electronic Media recognizes the changes in technology in the global marketplace and ... Making, Marketing, and Moving Digital Content By Joan Van Tassel ...

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