Friday, October 2, 2015

Free Ebook Ratings Analysis: Theory and Practice (Routledge Communication Series)



Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information, from broadcasting to cable to the World Wide Web. In its third edition, this essential volume:
*illustrates applications of audience research in advertising, programming,...


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