Free PDF Persuasion: Theory and Research (Current Communication: An Advanced Text)

This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, an...

Search Result :

University of St. Thomas : Undergraduate Catalog : Current ...
Communication & Journalism Undergraduate Courses ; Course Number Title Credits COJO 100 Public Speaking 4 Description of course Public Speaking :

Key Elements of the Research Proposal
REFLECTION: In your Reflection Journal, explain why the title is so important to a research proposal. You may include information from above or from your own ...

Resources for the Teaching of Social Psychology - Persuasion
An annotated collection of more than 5000 links to resources and ideas for the teaching of social psychology and related courses organized ...

Effective Communication Research Proposal Sample
This study explores the positive effects of effective communication on employee motivation and performance. Specifically, in intends to compare the results ...

The Project Gutenberg E-text of Persuasion, by Jane Austen
The Project Gutenberg EBook of Persuasion, by Jane Austen This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever.

COMMUNICATION - University of Washington
COLLEGE OF ARTS & SCIENCES COMMUNICATION Detailed course offerings (Time Schedule) are available for. Autumn Quarter 2015; Winter Quarter 2016; COM 201 Introduction ...

Communication | Stanford University
Courses offered by the Department of Communication are listed under the subject code COMM on the Stanford Bulletin's ExploreCourses web site. Stanford's Department of ...

IO Research and Theory - Welcome to The Air University
Basics and Overviews. Information is no longer a staff function but an operational one. It is deadly as well as useful.--- Executive Summary, Air Force 2025 report

The Ohio State School of Communication - Course Listings
COMM 6500 Introduction to Graduate Study(2) An overview of graduate study in Communication. Research and teaching resources, procedures, and expectations, areas of ...

Disseminating research findings: what should researchers ...
Open Badges Systematic Review Disseminating research findings: what should researchers do? A systematic scoping review of conceptual frameworks

Download link for Persuasion: Theory and Research (Current Communication: An Advanced Text) by Daniel J. O'Keefe :